Digital advertising and YOU
Protect Children from Social Media Act
The forward-leaning morning newsletter for those
who love all things green
May 8, 2023
Topics: Tech, privacy, digital advertising, US Congress, protecting children from social media, semiconductor chips, Eat Less Water
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👣How it works in the digital era In 1994, the web magazine HotWired sold the first digital banner ad to AT&T for $30,000, ushering in what is known now as online advertising. Software called “Demand-Side Platform” (DSP) has become one of the most significant words in online advertising. Digital advertising to individuals through their phones and computers.
Thirty years ago, in 1993 when the Internet opened to the public, it gained interest from many people who started depending on it for information and communication, and companies started building their businesses online. The emergence of digital technology in the 90s, such as the web, e-mail messaging, and social media changed the course of the planet.
Online advertising was expensive in its first years, and it required humans to negotiate for ad spaces and manually fax ad insertion orders. But after 1998, tech companies such as search engine giant, Google started developing tools to make digital advertising almost too easy. They eventually developed what became known as DSP, which removed humans from the processes involved in online advertising, thus making online advertising cheaper, easier, and more efficient.
DSPs also allow advertisers to optimize their ads campaign and track ads performance; did you, I, we buy it? The first one launched around 2001. Over a dozen have emerged since, including Rocket Fuel, MediaMath, Google Ads, Facebook Ads Manager, DoubleClick, and Amazon (AAP). Now you know!
😨What the heck, tech? Knock-knock! Technology is here to stay, and the world we live in is increasingly more computerized and digital. Hopefully you already own that truth. Moreover, how is it impacting our precious and impressionable children? At last, the U.S. Congress is weighing in with the Protecting Kids on Social Media Act.
On the one hand, tech can empower kids of all ages with tools that help them learn in fun and engaging ways, express their creativity, and have greater access to information. On the other hand, “The growing evidence is clear: social media is making kids more depressed and wreaking havoc on their mental health. While kids are suffering, social media companies are profiting. This needs to stop,” said Senator Schatz. “Our bill will help us stop the growing social media health crisis among kids by setting a minimum age and preventing companies from using algorithms to automatically feed them addictive content based on their personal information.”
The Protecting Kids on Social Media Act was introduced by senators from 4 states. The bill will prevent children under 13 years from using social media apps and require permission from a parent or guardian for users under 18 to create an account. It will also prohibit social media companies from feeding content using algorithms to users under the age of 18.
Social media companies must also employ advanced age-verification technology to confirm users. And if any social media company fails to adhere to the rules, the bill gives the Federal Trade Commission and state attorneys general the legal authority to prosecute them.
🎯Semiconductor chips at the center Over the last ten years, China and the United States have tussled over control of the world's important sectors. Their battles have ranged from economic and trade to security and technology. Recent United States legislation, The CHIPS and Science Act limited China's access to semiconductors, or "chips," as many call them.
Semiconductors have become integral throughout the global economy. From developing AI technology and new military machinery, such as spy balloons, hypersonic missiles, and fighter jets to electronics, appliances, cars, homes, phones, etc... They are now enabling militaries to capture and transmit data in real-time and send instructions within splits of seconds, and much more.
Most of China's chip imports go to develop the country's military intelligence and infrastructure. So when it became apparent last year that China was spying on countries, including the United States, and was preparing to attack Taiwan, the United States, which controls the global semiconductor market, had to start blocking Beijing's access to microchips and semiconductor equipment for national security.
Japan and the Netherlands, the two other leaders in the industry, also imposed similar restrictions in March. The restrictions have reduced China's chip import by more than 26% and forced Chinese chip makers to limit their manufacturing capabilities. Semiconductor Manufacturing International Corp., which has been on a U.S. trade blacklist since 2020, admitted in February that it was delaying the launch of its new factory given the difficulty of sourcing equipment.
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💪Get to it Our buds at Canary Media are reminding us that we can promote the clean energy transition every day in our activities. Check out this simple list:
• Engage with clean-energy gatekeepers. Utility commissions hold the key to green energy. While it's usually up to them to make energy decisions for the public, individuals can influence them. Participate in electing commissioners who value clean energy. In states where the governor or lawmakers appoint them, please urge them to select forward-thinking people.
• Make some energy changes in your home, convert to an all-electric heat pump. They provide heating and cooling and probably offer discounts, tax credits or rebates thanks to the recently passed IRA legislation.
• Choose to eat foods that are more sustainable or more environmentally-friendly. Florence Ramirez wrote Eat Less Water, a must read (and great gift). It's now on a podcast.
• Transition to a career in green energy. The April 24 issue of AGREEN1 noted that the green industry has created career jobs at a rapidly rising rate since 2018. With more than enough good-paying jobs available; you can sort for the most suitable one for you.
Stay Curious... Who are we?
Fun question of the day: Do you know the flower in the first image frame?
Who are we?
Last fun question of the day: Would you try a CBD beverage at a Cubs baseball game
35% of respondents said YES
Thanks again for being you. Until the next issue, be sure to add more green to your life!
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